Vicary Management Group (VMG), LLC is a consulting company located in Greenville, South Carolina that provides proven best practices to businesses and organizations. Bill Vicary is the founder and president of VMG; has more than 25 years of proven business experience. He started his career as a degreed engineer, and then successfully transitioned his to sales and marketing. Resulting in a strong combination of hands-on business aptitude, financial acumen, and technical background with the ability to sell and market. Bill is very strategic, entrepreneurial, passionate about people and their business, building relationships and a drive for making a positive impact with people in their communities. The request for a new VMG logo proved to be a challenging one as Bill deals with people who fall in one of three different phases of life: Adolescents, Middle Aged, and Seniors. To help symbolize this stretch of life, an arch was illustrated above “VICARY” with the letter “V” in the middle, while the classic Georgia font was used to represent the lettering. The logo is constructed to work on any color background, and when permitted, a shadow effect is applied to the “V” to give the appearance that the “V” is being lifted off the arch. The logo can also operate in three different forms: Full Logo, Vicary, and V. (All work was designed while employed with Velocity Printing).