THE WILL TO DESIGN

Logo Design

A logo for an older personal website: thewilltodesign.com. Early logo concepts evolved from my personal creed: “It does not matter if I am commanding the brand, or acting as a cog within it, my attention to detail, communication skills, and work ethic stays the same.” I was also influenced by my love of mountain biking and was naturally drawn to the crank/cog and the effort it takes me to get up a steep mountain trail. In the early studies composing of “Will,” the “W” was illustrated in a series of gears, while “ill” was illustrated in a bicycle chain graphic. Ultimately, I decided to go with a more refined direction, as the function of the logo was to gain the attention of a very conservative business demographic.

An Image of The Modern Retro Logo
Designed and constructed by The Modern Retro, LLC

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