Graphic Design | Brand Extension | Low Budget

Junior League of Greenville has several unique programs for community outreach in the upstate. Upon developing these programs, they steered away from the JLG visual identity by branding each program separately, without any visual cohesion. The end result was confusion as to whether each program was an entity created by JLG, or just a sponsored event. My task for this low budget project was to intervene the problem of visual miscommunication. I created a new logo for each program that did not compete with, but instead complimented the existing Junior League of Greenville logo. They are simple, serve as an extension of the JLG brand, and look as though they were drawn by the same hand, thus enforcing unity. The following examples were from my design package proposal and compares the new logos with the existing ones.

An Image of The Modern Retro Logo
Designed and constructed by The Modern Retro, LLC

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