Architectural Branding

While working at DP3 Architects, LTD., my studio team was approached by Jason’s Deli to help them strategize a new architectural identity.  The following examples are from a design package we assembled for them. The project began with Jason’s Deli mangagers communicating the emotions and experiences they wanted this new structure to convey. From a list of their buzz words, it was determined that they wanted something along the lines of an “Industrial Market”, where an average farmers market would meet a modern urban enclosure that conveyed a rustic feel.  The floor plans, sketches, Sketch-Up studies, and conceptual drive were my main contributions to the project.

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