Nestled in Charleston, SC, HTO grows and distributes organic microgreens to local restaurants and eager enthusiasts alike. With deep connections to the low country marshes and full moon nights, HTO requested a logo that branded these sentiments in graphical form. I decided to stack the text "High Tide Organics" and fill the empty space of the square layout with a simple illustration of a moon over a tide. The colors of the illustration where carried over to "Hide Tide" to connect the two. Orange was used for "Organics" to contrast the darker tones of blue and black and at the same time emphasize "Organics" which is the products main selling point.